That is right! First and foremost we have the BRAND NEW Norco Sight C9.3 in stock now. You heard that right, the Sight is now available in a 29" wheel version, and it is a riot. Changes from last year include (Aside from the new wheel size) include boost spacing, revamped A.R.T Linkage, a move to metric rear shock sizing and some kickass paint schemes.
We have a full size run of both 27.5 and 29 versions so don't feel shy and come on in!
We have a full size run of both 27.5 and 29 versions so don't feel shy and come on in!
 |  GPS Units are expensive. We understand that, thats why we have started stocking Bryton GPS Bicycle computers, starting at $79.99 they will keep your data accurate and available whenever you head out. Want more features then the base model? The 330 now features map compatibility and route tracking for only $129.99. And like all products sold at Joy Ride, these are employee and owner tested. Great units, great pricing. |
| ODI KOOZIES? You know you love it. Why not have your long necks on your long necks and not just your bike? Made in the USA.  |  |
| Giro Empire VR90's in 90's purple? Obviously. Bringing it back baby! But for realz. These are EA90 Carbon Vibram soled mountain shoes, and if you're looking for something light and comfortable (Remember you can't pick all three) then look no further. MSRP $299 | And if you want to save a pretty penny, the Giro Sica (MSRP $149) is a phenomenal alternative, forgoing the carbon for a more walking friendly sole, the Sica is a great shoe for the mountain and road bike. AND you can match it to Giro's LA DND gloves for that extra pro look. |
That's right, it's not just Santa Cruz that we're stocking, Joy Ride is a proud dealer of Juliana Bicycles as well! Come by and check out the Juliana Furtado's that we brought in for this year. The same great suspensions as the time tested Bronson with a build that is ladies specific. Can't beat that.
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Orange IS the new black, well at least as far as Deity is concerned that is. We've got a full cabinet of Deity's revamped product line, so when ever you want that complete Deity trim, you know where to go.
I wanted to post all of our frame bags, but that would have taken to much time (Later this week, I promise!) so instead ill let you peep the BlackBurn Designs Outpost Seat pack, as at home on your gravel and touring bikes as it is on a mountain bike. With 10.5L of storage, there is little that you can't fit in there. A horse, you cannot fit a horse. Or a Citoren. Or a lemon tree four years past germination. OK there I named some things that wont fit. But it was hard!
 Every body loves their odds and ends. We've got bottle openers from Paul Components, and King cages in the case. Aluminum and Ti, they are two very different takes to the same life necessity. Both equally rad. |  And for the bike we have the Crane E-NE bell. With the richest tone of any bell on our shelf, the E-NE is sure to gently alert whomever may be leading your down the trail to your presence. And it's available in green now so thats rad. |
