The Norco Section has landed at Joy Ride!

Sure there was a little media buzz back in December about these bikes, but now you can try them for yourself. The official word from Norco is "the Section is built for riders who ride all day and are in it for more than the scenery.  This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts – no matter where you ride."

Seriously, the feel of a road bike with bigger tires - room for up to 35 mm. So you can go fast, be comfortable and tackle some gravel or mixed terrain if you come across it. Worried about tree debris everywhere? Not on this bike. Room for fenders?  Of course, this is the Pacific Northwest.

For more details and all the options visit the following link: https://www.norco.com/bikes/pavement/all-road/

Last week you had the opportunity to give your bike the sweet love it deserves.  And did you ever!  There are so many happy bikes out there with new tires, wheels, lights and enough fresh parts to keep bikes running smooth for the next year.  You might have outdone yourself last week but let’s see what we can conjure up for Week Two.

You may have noticed Joy Ride Bicycles does not offer spa services, foot massages (at least at the current location but maybe pedicures in the back service area), but we do offer a host of great items to make your body pleased as punch!  So with that in mind, hold your hat, tie your hair back and grab a snack 'cause the sale for Week Two is "Love your Body" week!  My Body?  NO, Your Body! This week you have the freedom to give your body the love it deserves.

In case you are still reading, we are offering 30% OFF all Products to Love Your Body.  Jackets, gloves, embrocation, chamois cream...you get the idea.  Hurry in soon before it's all gone!

We like to do things differently, sometimes those things are amazing, like the 12 days of Christmas, Wheel of Destiny and Ugly Sweater Day.  This year, we are ditching 12 Days and giving you 21 Days of JOY Ride Merriment.  YES, 21 Days!  We are breaking things into three week-long events and Joy Ride shenanigans.  Sure we would love to see you every day for 12 days, but we know you have other things to do - like ride your bike, eat bacon, or chase a flock of seagulls.

Week 1 starts TODAY!  For the next seven days it is all about your bike, or your friends’ bike, or that special person in your life’s bike. For the love of the bike, it is time for some bike love! From December 4th through December 10th all items for your bicycle are 20% off.

• This includes anything that can be attached or installed onto your bicycle. Feel free to be creative! Tires, tubes, cages, wheels, chains, fenders, shifters, bags… 
• Bonus time: Schedule an appointment for your bike with the service department during this week and receive an extra 10% off all parts and accessories required to get your bike back to its awesome original self or better yet, add some fancy finishing touches. For those not so hot with math...that’s 30% off of service parts!!!

And if that is not enough, we even have the Joy Ride Gift Ideas page on our website.  Tired of getting silly kitchen gadgets and goody sweaters?  What do those of us at the shop really want?  Something you did not know you needed?  Head on over to the Gift Ideas page to check out ideas for things for you or the cyclist in your life.  These are things you can actually use and may even want!