Come one come all! Join us in celebration of 10 glorious years at the 10th annual Capitol Forest Classic. An annual celebration of our trails and community, the Classic kicks off on Saturday the 13th with a XC race around some of our oldest trails, moves into a night of raucous debauchery and wraps up on Sunday with a Super D. Registration is open and in our profile and camping is free... Is there any real reason not to come?. Come out and join us!
A lot of you may not know this, but Joy Ride hasn't always been the shop that you see today. That's right, there was once a time where if you walked in to the shop it wasn't mountain bikes that adorned the walls, there weren't racks of road tires and tubes neatly organized by color and durometer, and don't even ask about fat bikes. In fact for a long time Joy Ride was known as the BMX shop to go to. With a focus on 20" wheels and getting rad off the ramps, Joy Ride built a reputation of the place to be if jumping and spinning was you're jam. Fast forward a decade and the shop has changed a lot. We've grown, expanded, diversified, and in one way or another exist as a shop almost outwardly unrecognizable from the hole in the wall we once were. But we never forgot our roots. Tucked just out of sight of front glass, our BMX wall still proudly displays models from Kink and Fit, our glass display case is still overflowing with hubs and hoops, and bearing and grips. The boys behind the wall still have more fun building custom laced 20" wheels then nearly any other project. And it's not out of the ordinary to see the floor guys loading up their 20" next to their DH whip for a long weekend. What we're trying to say is that even though we're bigger, shinier, and more prominent then used to be, we're still the same shop, with the same ideals and goals. Now look at all of our cool ass shiny bits and do some window shopping ;)
OK we've had them for a little while, we just haven't shown them off yet... but regardless! Norco Optics have landed in Lacey and it looks like they're here to stay. Falling right smack in between the all capable trail machine "Sight" and the XC slayer "Revolver" the optic looks to be the most all purpose bike Norco has released to date. Available in both 27.5" and 29" wheels, the Optic is just as at home on a XC marathon grind as it is charging the steeps on your local mountain, or even racing dual slalom like we saw Bryn do at Seaotter this year.
Combining light light weight carbon (Or aluminum!) with short travel and slack modern geometry the optic is poised to be the one bike you can take everywhere. And we can vouch for that as we got to take laps on both wheels sizes at our last demo back in April.
If you need any more convincing that this bike can rip, don't forget that Bryn Atkinson Piloted his to a first place in qualifying at Seaotter Dual Slalom this spring.
With pricing from $2600-$7200 there is a bike for everyone in the line up.