Last week you had the opportunity to give your bike the sweet love it deserves.  And did you ever!  There are so many happy bikes out there with new tires, wheels, lights and enough fresh parts to keep bikes running smooth for the next year.  You might have outdone yourself last week but let’s see what we can conjure up for Week Two.

You may have noticed Joy Ride Bicycles does not offer spa services, foot massages (at least at the current location but maybe pedicures in the back service area), but we do offer a host of great items to make your body pleased as punch!  So with that in mind, hold your hat, tie your hair back and grab a snack 'cause the sale for Week Two is "Love your Body" week!  My Body?  NO, Your Body! This week you have the freedom to give your body the love it deserves.

In case you are still reading, we are offering 30% OFF all Products to Love Your Body.  Jackets, gloves, embrocation, chamois cream...you get the idea.  Hurry in soon before it's all gone!

We like to do things differently, sometimes those things are amazing, like the 12 days of Christmas, Wheel of Destiny and Ugly Sweater Day.  This year, we are ditching 12 Days and giving you 21 Days of JOY Ride Merriment.  YES, 21 Days!  We are breaking things into three week-long events and Joy Ride shenanigans.  Sure we would love to see you every day for 12 days, but we know you have other things to do - like ride your bike, eat bacon, or chase a flock of seagulls.

Week 1 starts TODAY!  For the next seven days it is all about your bike, or your friends’ bike, or that special person in your life’s bike. For the love of the bike, it is time for some bike love! From December 4th through December 10th all items for your bicycle are 20% off.

• This includes anything that can be attached or installed onto your bicycle. Feel free to be creative! Tires, tubes, cages, wheels, chains, fenders, shifters, bags… 
• Bonus time: Schedule an appointment for your bike with the service department during this week and receive an extra 10% off all parts and accessories required to get your bike back to its awesome original self or better yet, add some fancy finishing touches. For those not so hot with math...that’s 30% off of service parts!!!

And if that is not enough, we even have the Joy Ride Gift Ideas page on our website.  Tired of getting silly kitchen gadgets and goody sweaters?  What do those of us at the shop really want?  Something you did not know you needed?  Head on over to the Gift Ideas page to check out ideas for things for you or the cyclist in your life.  These are things you can actually use and may even want!

A whole new range of Mountain Bike gear has just started to arrive at the shop.  The gear is made by LEATT and they go by the moto "The Science of Thrill" because they get in that sometimes you are going to push boundaries while out having fun on your bike.  That's why they make their stuff to be functional and protect you the rider.

Currently we have a range of Body Armor, Hydration Systems, and Apparel.  Don't be afraid to ask more about it and what else might be coming.

One of the cool things in this first installment is the All Mountain DBX 5.0 Jacket.  It's waterpoof, breathable, has a tailored fit with stretch material and hood with helmet magnet system included (keeps the hood peak on when it's up and on your back when it's down), and a seat gripper to prevent jacket rise (you know what we mean).  The list goes on, but you should be getting the sense that this thing is functional!  You won't have an excuse not to ride no matter what the weather.

You really need to stop by and check this gear out!

The new Kona Libre and Argon 18 Dark Matter Gravel Bikes are now at Joy Ride  Be sure to stop by the shop soon to check them out, take one for a spin and possibly even take one home.  These bikes are ready to go.  Sure they might be referred to as Gravel Bikes, but you can really call them the Do-It-All Bike or jack-of-all trades bikes.  These carbon monsters can take you places you never thought you would go on a bike and get there quickly while doing so.  Plus they have all sorts of other benefits.  Wide range of gearing?  Yes, we do live near the Capitol Forest right?  Fenders?  No problem, they even have permanent mounts, none of this clip on/strap on stuff.  650b or 700c wheels?  Yes indeed, get ready to roll over anything and everything.  Trust us, you will not be disappointed.

Make sure to check out the Gravel Ride Page on our website to see where Gravelpalooza is heading next!