A lot of you may not know this, but Joy Ride hasn't always been the shop that you see today. That's right, there was once a time where if you walked in to the shop it wasn't mountain bikes that adorned the walls, there weren't racks of road tires and tubes neatly organized by color and durometer, and don't even ask about fat bikes. In fact for a long time Joy Ride was known as the BMX shop to go to. With a focus on 20" wheels and getting rad off the ramps, Joy Ride built a reputation of the place to be if jumping and spinning was you're jam. Fast forward a decade and the shop has changed a lot. We've grown, expanded, diversified, and in one way or another exist as a shop almost outwardly unrecognizable from the hole in the wall we once were. But we never forgot our roots. Tucked just out of sight of front glass, our BMX wall still proudly displays models from Kink and Fit, our glass display case is still overflowing with hubs and hoops, and bearing and grips. The boys behind the wall still have more fun building custom laced 20" wheels then nearly any other project. And it's not out of the ordinary to see the floor guys loading up their 20" next to their DH whip for a long weekend. What we're trying to say is that even though we're bigger, shinier, and more prominent then used to be, we're still the same shop, with the same ideals and goals. Now look at all of our cool ass shiny bits and do some window shopping ;)
OK we've had them for a little while, we just haven't shown them off yet... but regardless! Norco Optics have landed in Lacey and it looks like they're here to stay. Falling right smack in between the all capable trail machine "Sight" and the XC slayer "Revolver" the optic looks to be the most all purpose bike Norco has released to date. Available in both 27.5" and 29" wheels, the Optic is just as at home on a XC marathon grind as it is charging the steeps on your local mountain, or even racing dual slalom like we saw Bryn do at Seaotter this year.
Combining light light weight carbon (Or aluminum!) with short travel and slack modern geometry the optic is poised to be the one bike you can take everywhere. And we can vouch for that as we got to take laps on both wheels sizes at our last demo back in April.
If you need any more convincing that this bike can rip, don't forget that Bryn Atkinson Piloted his to a first place in qualifying at Seaotter Dual Slalom this spring.
With pricing from $2600-$7200 there is a bike for everyone in the line up.
Joy Ride Bicycles is excited to announce that we will be sponsoring Kasper Dean for his 2016 race season. Many of you know Kasper from the sales floor or behind the counter, but few are probably aware that last year was Kasper's first year jumping into the big leagues and racing the local downhill circuit as a PROfessional. Going into 2016 Kasper will be making his way from coast to coast racing a complete National Pro-GRT season all while proudly displaying the Joy Ride Bicycles Brand. We're excited to have someone as hard working, resilient, and dedicated to the sport as Kasper waving the shop flag.
It's not often that a part time summer employee of a bicycle shop sticks around for too long, and even less often that they become a valuable and indispensable member of the team on a year round basis, but that's exactly what Kasper has done. Kasper will be missed this summer as he goes off in pursuit of his racing dreams, and while it is hard to let a valuable member of the team go, we would be doing a disservice to the kid by keeping him all to ourselves and not letting the entire Country know who KassyD is. He won’t be completely gone for the summer, so when you see him in the shop ask him how his racing and training is going.
Joy Ride will primarily be supporting Kasper financially, ensuring that he can focus on achieving the best results possible without having to worry about pesky little things like race entry fees and gas money. Which adds up when your races stretch from Washington to Vermont and everywhere in between.
Kasper's 2016 Downhill Race Schedule:
May 14-15 NW Cup Port Angeles, WA
May 27-29 Mountain Creek Spring Classic Vernon, NJ
June 23-26 Chile Challenge Angel Fire, NM
July 28-31 Beast of the East Killington, VT
August 13-14 Windham Pro GRT Windham, NY
August 21 Snowshoe Wild Hare Snowshoe, WV
September 17 Kamikaze Bike Games Mammoth Lakes, CA
Even his bike knows how to Capt'n up.
With a 12th place finish at the first NW cup this season, where just .2 seconds separated him from 7th place, it's safe to say that Kasper's winter training program paid off. With a rigid gym schedule and no shortage of track time, Kasper is already hitting the season at full steam.