Joy Ride Customs

Designing a bike for a customer ground up to meet their needs is one of the most satisfying aspects of shop life. We were recently 
trusted with the job of building up on of our customers Ti Serota Frames as a long distance endurance style road bike. With an emphasis on  comfort over efficiency we set to work whipping this dream bike into shape, with care not to neuter the racier aspects of the lovely frame. I think we did pretty well over all. Heres another bike check.

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